Last Updated: June 04, 2026
1. Introduction & Accessibility Supreme Real Estate, Inc (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our services, which connect property owners and tenants (the “Services”). This policy applies to information we collect on our website www.supremerealestate.com and in the course of providing our Services.
Accessibility: If you have a disability and require this Privacy Policy in an alternative format, please contact us at [email protected] or call us at 310-444-4376.
By using our Services, you agree to the terms of this Privacy Policy. This policy is designed to meet the requirements of applicable privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).
2. Information We Collect We collect information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“Personal Information”). We collect the following categories of information:
Identifiers: Name, postal address, email address, phone number, IP address.
Commercial Information: Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Financial Information: Credit card number, debit card number, or other financial information (e.g., for processing payments). Payment processing is handled by secure third-party payment processors who are PCI-DSS compliant. We do not store full payment card numbers on our servers.
Sensitive Personal Information: This includes, but is not limited to:
Government-issued identification numbers (e.g., driver’s license, passport number).
Social Security Number (SSN) or parts thereof.
Financial account information in combination with security codes (for background checks).
Criminal records and eviction history (collected during tenant screening processes).
Precise geolocation data.
Contents of mail, email, and text messages (unless we are the intended recipient).
Photographs & Images: Selfie photographs uploaded directly by you via your mobile device to facilitate identity authentication.
Biometric Information: Biometric identifiers and facial geometry data extracted from your uploaded photographs to verify that your selfie matches your government-issued ID.
Professional or Employment-Related Information: Employment history, salary, and other details for tenant screening.
Internet or Other Electronic Network Activity Information: Browsing history, search history, and information regarding your interaction with our website or application.
Inferences: Inferences drawn from any of the information above to create a profile about a consumer reflecting the consumer’s preferences.
3. How We Use Your Information We use the information we collect for the following business purposes:
To Provide Our Services: To facilitate connections between property owners and tenants, process rental applications, conduct background and credit checks, process payments, and manage lease agreements.
To Communicate with You: To send you service-related notices, respond to your inquiries, and provide customer support.
For Security and Fraud Prevention: To protect our Services, users, and business from fraud, security threats, and illegal activity.
For Legal and Compliance: To comply with legal obligations, such as record-keeping for landlord-tenant laws, and to respond to lawful requests from public authorities.
For Marketing (with your consent): To send you promotional communications about our Services. You can opt-out at any time.
To Verify Identity and Conduct Screening: We use Sensitive Personal Information, photographs, and biometric data solely to verify your identity for self-guided property tours, conduct financial and background checks for tenancy applications, prevent property fraud, and comply with legal obligations.
Automated Communication Processing: To process call recordings and electronic communications utilizing Artificial Intelligence (AI) to improve response times and operational efficiency.
Information Sharing with Authorized Entities Our platform acts as a conduit between Tenants, Property Managers, Service Professionals, and Property Owners. When you use the platform to submit messages, maintenance requests, files, or other communications, this data is collected to facilitate property management services.
Please be aware that to resolve issues, secure financial approvals, ensure compliance with property rules, and manage operations, your Property Manager may escalate or share your communications, profile data, and request history with authorized parties. These parties include, but are not limited to, the Property Owner, senior management staff, Homeowners Associations (HOAs) or condo boards, legal counsel, law enforcement, and third-party service professionals. By utilizing the communication features of this platform, you explicitly consent to the routing and visibility of your data to these entities for legitimate property management and legal purposes.
We will not collect additional categories of Personal Information or use the Personal Information we collected for materially different, unrelated, or incompatible purposes without providing you notice.
4. How We Share Your Information We do not sell your Personal Information for monetary consideration. However, we may share your Personal Information with the following categories of third parties for business purposes:
Service Providers: We share information with vendors who perform services on our behalf, such as payment processors, background check and identity verification companies, cloud computing and data storage hosts, and customer support and communication platforms.
Real Estate Ecosystem Partners: To execute property management duties, facilitate sales, and manage properties, we routinely share necessary information with Homeowners Associations (HOAs), insurance companies, mortgage lenders, accountants, potential buyers, escrow companies, and real estate brokers.
Other Users: As a core function of our Service, we share tenant information (e.g., name, contact details, and screening results) with prospective landlords, and landlord information (e.g., name, property address, and contact details) with prospective tenants.
Professional Advisors: We may share information with our lawyers, auditors, and insurers.
Legal and Regulatory Authorities: When required by law, or to protect our rights and the rights of our users.
5. Artificial Intelligence (AI) and Automated Processing We leverage Artificial Intelligence (AI) technologies to improve our operations, customer service, and efficiency. By communicating with us via phone or email, you acknowledge that your communications may be subject to automated processing.
Call Analytics: AI is used to transcribe, summarize, and analyze telephone conversations between you and our representatives for quality assurance and training.
Automated Responses: We utilize AI to analyze the contents of inbound emails and calls, and to automatically draft and send appropriate responses to inquiries.
6. SMS/Text Messaging Policy (10DLC Compliance) We use text messaging to communicate with tenants and property owners regarding property updates, maintenance requests, lease reminders, and other operational notifications. By providing your mobile phone number, you consent to receive SMS communications from Supreme Real Estate.
Opting Out: You may opt out of receiving text messages at any time by replying STOP to any message you receive from us.
Help & Support: If you require assistance, reply HELP to any of our text messages, or contact us at [email protected].
Rates & Frequency: Message frequency varies based on your interactions with our Services. Message and data rates may apply depending on your cellular provider.
Strict Restriction on Mobile Data Sharing: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the data sharing categories listed in Section 4 strictly exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties under any circumstances.
7. Your Privacy Rights (Including California Rights) If you are a California resident, you have the following rights:
Right to Know: You can request to know what Personal Information we have collected, used, disclosed, and sold about you in the past 12 months.
Right to Delete: You can request the deletion of your Personal Information, subject to certain exceptions.
Right to Correct: You can request correction of inaccurate Personal Information we maintain about you.
Right to Opt-Out of Sale/Sharing & Global Privacy Control (GPC): You can direct us to stop “sharing” your Personal Information with third parties for cross-context behavioral advertising. We also recognize and process automated opt-out preference signals, such as the Global Privacy Control (GPC), in a frictionless manner.
Right to Limit Use of Sensitive Personal Information: You can direct us to limit the use of your Sensitive Personal Information (including SSNs, criminal records, and eviction histories) to only what is necessary to perform the property management and tenant screening services reasonably expected by an average consumer.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your rights.
To exercise any of the rights described above, please submit a verifiable consumer request to us by visiting our webform at: www.supremerealestate.com or email us at [email protected]. We will need to verify your identity before processing your request.
8. Data Retention We will retain each category of your Personal Information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Our specific retention periods for key data categories are:
Government IDs, Verification Reports, & Screening Data: Verification reports and matching biometric records processed via Stripe Identity for self-guided tours are retained only as long as necessary to fulfill property safety and fraud-prevention purposes, up to a maximum of 36 months following submission, or as required to comply with legal record-keeping obligations.
Transaction and Financial Data: Retained for 7 years for tax and accounting purposes.
Background Check Data: Retained for 24 months in accordance with the Fair Credit Reporting Act (FCRA).
9. Call Recording and Monitoring To ensure the highest level of customer service, for staff training and quality assurance purposes, and to maintain a record of our communications, we record telephone conversations between our representatives and our customers and users. These recordings are processed by AI systems as detailed in Section 5.
Important Notice for California Residents: In compliance with the California Invasion of Privacy Act, we will always inform you at the beginning of a call if the call is being recorded and will obtain your consent to proceed. Your consent to the recording is provided by your decision to continue with the call after hearing the introductory message. Recorded calls are stored securely and are accessible only to authorized personnel with a legitimate business need. We do not share these recordings with third parties unless required by law.
10. Cookies and Electronic Communications Monitoring We use cookies and similar tracking technologies to track activity on our Service and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. We use cookies for purposes including authenticating users, personalizing your experience, and conducting analytics and advertising.
Email Analytics: In our electronic communications (e.g., emails), we employ automated tracking technologies, such as web beacons or pixels, processed by our third-party Customer Relationship Management (CRM) and email analytics service providers in accordance with our data processing agreements. This data may include:
Confirmation of when the communication was opened.
The number of times it was accessed.
The IP address from which you accessed it.
Which links, if any, you clicked within the communication.
The IP address collected is classified as “Personal Information” under the CCPA. We use this information for our legitimate business interests, including measuring engagement, improving the relevance of our communications, managing customer relationships, and conducting sales outreach.
How to Opt-Out: You have the right to opt-out of the “sharing” of this personal information as defined by the CCPA. Additionally, you can easily disable the collection of email open data by setting your email client to not automatically load images.
11. Children’s Privacy Our Services are not directed to individuals under the age of 18. We do not knowingly collect Personal Information from children. If you become aware that a child has provided us with Personal Information, please contact us.
12. Changes to This Privacy Policy We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date.
13. Contact Us If you have any questions about this Privacy Policy or our privacy practices, please contact us at: Supreme Real Estate, Inc. 475 Washington Blvd., Marina del Rey, CA 90292 or via email [email protected] or on our website at https://supremerealestate.com